In our last article, we teased you a bit about our customization option. And as not only we are proud of it, but we are sure that it will interest you, we decided to write a complete article. Here goes a small journey to the land of customization...
Customization, what purpose?
I am not going to bother you with numbers but, studies proved it and it is a fact : french people who are buying online today are looking for customization. To be more specific, they are looking for a product that may seem to have been created just for them.
Historically limited to luxury brands, because very greedy in money and production time, customization has become a much more accessible market. Of course, the brands that understand it are trying to follow the trend, even going so far as to personalize rather futile products. Remember your sparkling eyes the first time you have seen your name on a Coke bottle. Remember the famous : “ take a bottle with Michel written on it, he will be happy !” It is crazy isn't it ? And on top of that, Michel was indeed delighted.
So we are really trying to avoid standardized products, sometimes even without realizing it. Here are the well known techniques. Putting on a beautiful shell on our Iphone, changing the wallpaper on the computer, embroide our name on Van's shoes (if it is possible!). Sometimes we even avoid certain products that we find beautiful, especially clothes, simply because we have seen them too much. In short, we like to be unique.
But do not panic, it is good enough ! At Papa Josette, before talking about customization, we proposed you unique and numbered handmade products. But as we witnessed your liking to customization, we decided to push the concept even further.
Online customizable furniture!
Each Papa Josette creation is personal. It is a reflection of a style, a favorite color, but you can make it even more personal. Because on our new plateform – drum rolls – you will be able to customize your products directly online. -cymbale-
And we are really proud of it because high quality customized furniture are a rare thing.
To make your product as prettier as possible, we chose not to draw, but to engrave directly on the wood plank of your product. For the chairs and stools, it will be visible on the seat; as for a table, it will be visible on the plate.
For the content, you are obviously completely free to choose, we simply framed the personalization space ! Concerning the platform, we made sure that the process is as simple as possible, and especially that you can see your live rendering.
So do not hesitate to try it yourself to see that a Papa Josette customized creation is even better than a nice Iphone shell !
And your more than welcome to write a comment about the customization app, we will be more than happy to read it !